Because you say, “I am rich, and have prospered and grown wealthy, and have need of nothing,” and you do not know that you are wretched and miserable and poor and blind and naked [without hope and in great need],
“Then write this to the angel of the Church in Laodicea: ‘These are the words of the Amen, the faithful and true witness, the beginning of God’s creation: I know what you have done, and that you are neither cold nor hot. I could wish that you were either cold or hot! but since you are lukewarm and neither hot nor cold, I intend to spit you out of my mouth! While you say, ‘I am rich, I have prospered, and there is nothing that I need’, you have no eyes to see that you are wretched, pitiable, poverty-stricken, blind and naked. My advice to you is to buy from me that gold which is purified in the furnace so that you may be rich, and white garments to wear so that you may hide the shame of your nakedness, and salve to put on your eyes to make you see. All those whom I love I correct and discipline. Therefore, shake off your complacency and repent. See, I stand knocking at the door. If anyone listens to my voice and opens the door, I will go into his house, and dine with him, and he with me. As for the victorious, I will give him the honour of sitting beside me on my throne, just as I myself have won the victory and have taken my seat beside my Father on his throne. Let the listener hear what the spirit says to the Churches.”
“I know you inside and out, and find little to my liking. You’re not cold, you’re not hot—far better to be either cold or hot! You’re stale. You’re stagnant. You make me want to vomit. You brag, ‘I’m rich, I’ve got it made, I need nothing from anyone,’ oblivious that in fact you’re a pitiful, blind beggar, threadbare and homeless.
Because you say, I am ashir (rich) and have become wealthy and in nothing am I nitzrach (needy), and you do not have da’as that you are the one wretched and pitiful and poor and blind and naked, [HOSHEA 12:8]
For thou sayest, That I am rich, and full of goods, and have need of nothing; and thou knowest not, that thou art a wretch, and wretchful [for thou art a wretch, and wretched], and poor, and blind, and naked.
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