Paul knows the people in Colossae are facing many religious and philosophical options, none of which are neutral. Notice Paul doesn’t say, “Just add Jesus to what you already believe,” or, “Factor Jesus into your philosophy,” or, “Include Jesus in this or that ritual.” The claim that “Jesus is Lord” does not allow that. If Jesus is Creator, Sustainer, and Redeemer of all creation, then all other teachings must give way. All people must bow before Him and only Him.